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including hands-on report and interview with Rainer Aliochin, co-project manager of "Wir gründen in Deutschland" within the IQ Network Bavaria – MigraNet

Portal: “We start a business in Germany”

Online and offline information and advice on setting up a business

Starting position/challenge

More than half of all companies in Germany are founded by people who have a migration background. However, information about the official requirements and the actual steps for founding a company, cannot be obtained from one single source. In order to bring together the relevant information and link it to qualified consulting services, the cooperation of the IQ Competence Centre for Migrant Entrepreneurship and the IQ project “XeneX” of IQ Network Bavaria – MigraNet resulted in the website www.wir-gruenden-in-deutschland.de.

Implementation of the portal

Since 2015, the website has been providing straightforward information about setting up a business in Germany. Multinlingualism is a central component for good comprehensibility. The portal offers the diverse content in English, French, Polish, Spanish, Bosnian, Russian, Chinese, Ukrainian, Arabic, Turkish, Persian, Tigrinya and Vietnamese. Additionally, a consulting pool is docked to the portal, which gives those seeking advice the opportunity to openly discuss questions with competent advisors. Currently, ten consultants are active in the consulting pool. Beyond that, wir-gruenden-in-deutschland. de differs from other web pages, in that advice-seekers are guided consistently and accompanied step by step during the process of establishing a business.

The website has prepared its information for three groups of people: EU nationals, non-EU nationals, as well as refugees. Within the framework of these divisions, specific information is provided for students, university graduates and professionals living abroad. The portal also links the complex matter of residency law with questions of founding a business and the requirements for the respective professional field. Both the website and the advice provide detailed information on key questions such as, “Which formal qualifications does self-employment in the respective occupational field require?”, “What are the different categories of self-employment  and what do they mean?” and “What is necessary for a business plan?”. The site receives between 1,800 and 2,000 hits per month, with an upward trend. The personal consultations via email, telephone or face-to-face, which have taken place through the webpage, have been received by over 600 people worldwide.

Conclusion

The website currently provides information in 14 languages. Simultaneously, it offers a wide range of personal advice. According to the project staff, so far, around ten percent of those advised have set up their own businesses.

Addressees for transfer:

Migrants with a start-up idea, advice centres for people interested in starting a business, IQ recognition and qualification advice centres as well as employment agencies and job centres.

Internet portal wir-gruenden-in-deutschland.de:

The internet portal offers comprehensive information on the requirements needed for self-employment, as well as the necessary qualifications in the respective professional fields and in residency law. It is structured according to target groups (students, refugees, specialists living in Germany and abroad) and accompanies those seeking advice in a number of languages and is accessible during the startup process. Experienced consultants are available for in-depth advice via email, telephone or “face-to-face”. Project: Website “We start a business in Germany”

Implementing organisation:

Institute for Social Pedagogical Research Mainz e.V. (IQ Competence Centre for Migrant Entrepreneurship) und AAU e. V.

Project contact:

Dr. Ralf Sänger, Augustinerstr. 64-66, 55116 Mainz, Tel.: 0613/ 906 18 10, saenger(at)migrantenoekonomie-iq.de
Rainer Aliochin,  Kleestr. 21-23, 90461 Nürnberg, Tel.: 0911/23 98 66 89, ali(at)aauev.de